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The use of augmented reality (AR) in the Philippines is slowly taking a post on some marketing plans due to the uniqueness it gives to the whole concept and its ability to bring it to a whole higher level. More and more brands are also taking notice of the benefits of utilizing such technology to level up against their competitors, creating a more effective showcase for the brand and an even more unforgettable experience for their guests, which in this case is a win-win situation.

The concept of augmented reality (AR) revolves around computer generated graphics and effects that would seem real and feel life-like to anyone who participates on it. This creates a whole new perspective for the product as the guests are able to see exactly how the product works and how it affects them with usage. This allows the individual to remember the moment and connect it with the brand rather than just simply listening or watching a slide or video presentation. You can even use this with an interactive photobooth setup!

And with Waveplay’s awesome use and execution of the technology, here are 5 simple reasons as to why you should use AR on your next advertising event.

Personalization
Unlike the usual setup for a photobooth, wherein the brand or designs are mere borders or templates added on the photo, it allows a more distinct quality to the photo. Anything is possible! Imagine having your brand or product floating on one side and have a guest “hug” it and click! Imagine having your guest pose with your brand ambassadors on the picture, seamlessly interacting with those in the photo, making a very realistic result. You don’t have to be limited to these examples. Whatever your concept will be done from ground-up!

Versatility
No matter what brand or company or event you’re planning or conceptualizing, Waveplay’s AR technology can fit it in without a hitch. Imagine having your guest trying to “catch” falling fruit from above and have fun doing it? Or have many players compete to who can pop more balloons in a minute? This technology can be your perfect product or even entertainment material. All you need is us.

Interaction Factor
The best way for your guest to remember your event or campaign is to have them experience it. By allowing them to experience the product application or usage of the product, they are more able to relate and remember the product better and would be more convinced of its effectivity, which can translate to sales.
So what are you waiting for? Grab this opportunity now? It’s FUN and here, we capitalize on fun and making it more meaningful for them.

To know more about how we can take your advertising campaigns to a higher level, talk to us. Just click on the ‘Contact Us‘ button and we’ll be happy to tell you more about it.